Effective Date: 2025.05.05

El Variente is committed to protecting your privacy and ensuring transparency in how we collect, use, and store your personal information. This Privacy Policy outlines the types of data we collect, why we collect it, and how it is handled.

1. Information We Collect

When you submit a form, contact us, or interact with our website, we may collect the following types of information:

User-Submitted Data:

• Full name
• Email address
• Business or brand name
• Project details and service interests
• Budget and timeline estimates
• Any additional information you choose to provide

Automatically Collected Data:

• Device type (mobile, desktop, tablet)
• Browser and operating system
• Referral source and page origin
• UTM parameters (if applicable)
• Timestamp of submission
• Approximate location (based on IP or browser settings)

2. How We Use Your Information

We use the data collected to:

• Respond to inquiries and provide requested services
• Improve our website, services, and user experience
• Analyze traffic and engagement for performance optimization
• Track campaign effectiveness and lead sources
• Maintain internal records and project history

We do not sell, rent, or share your personal information with third parties for marketing purposes.

3. Data Storage and Security

All submitted data is stored securely using trusted platforms such as Google Forms and Google Sheets. We implement standard security measures to protect your information from unauthorized access, alteration, or disclosure.

4. Cookies and Tracking

Our website may use cookies and analytics tools to understand user behavior and improve performance. These tools may collect non-personal data such as page views, session duration, and device type.

You can manage cookie preferences through your browser settings.

5. Third-Party Services

We may use third-party services (e.g., Google Forms, Google Analytics, email automation tools) to process and store data. These services operate under their own privacy policies, which we recommend reviewing.

6. Your Rights

You have the right to:

• Request access to the personal data we hold about you
• Request corrections or updates to your information
• Request deletion of your data from our records
• Withdraw consent for future communications

To exercise these rights, please contact us at [email protected].

7. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page, with the effective date clearly stated.

If you have any questions or concerns about this Privacy Policy or how your data is handled, please reach out to us directly at [email protected].

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